Hi everyone my name is Varun Shanbhag & in this article we're going to look at how
to use social media
to improve SEO. We all know how important social media
is for any brand and any business
to engage with their customers and
potentially get more traffic
to their websites but we're going to go
further and explore how
social media can potentially help
improve your organic visibility on
search engines
such as Google.
So the one important thing to
mention straight away is that social
media engagement
does not directly affect your SEO and
what i mean by that
is social signals such as the likes and
shares that you get from social media
posts,
it's not going to directly influence
your positions on search engines such as Google,
but the one thing it can do is it can
drive relevant traffic and engagement to
your website.So let's talk about how social media can
actually help
indirectly to improve your SEO.
Well the
one thing it can do is if you're getting
your posts shared to the right
audience who are engaged with your
content that can potentially give you
opportunities
to generate back-links to those posts
that you've been sharing
and these back-links will generally be
from publications that are relevant
and potentially high quality in your
niche because these are the types of
people who will look at it and say
this piece of content is really good i
might want to link to that in one of my
current or future articles.
Now of course there's no guarantee that
you're going to be generating back-links
from
sharing your content out on social media
and it often comes down to your overall
content marketing strategy
and how you're exactly using social
media, so are you finding the right
audiences to begin with? So as we
know with SEO the one thing that
everyone wants to do is be able to
measure the results and success
of SEO efforts, so one way that you can
measure the social media
impact on your SEO is by using UTM's on
the urls.
You can generate UTM urls for that
particular post article that you're
sharing
and then you'll be able to track it on Google Analytics and see exactly how
people have been engaging With that particular urland
you can do this for any social media platform as well just by changing
the source of the traffic you can create a campaign source, campaign
medium and campaign name and that will allow you to effectively track
and monitor exactly where you're getting your traffic from and then on
google analytics you can go to acquisition campaigns and then all
campaigns and you'll be able to see exactly how people have been
engaging with the UTM links that you've been using to share your content
on social media.
Other ways that social media can be used to support your SEO efforts is increasing brand awareness, increasing attitudinal and behavioral loyalty, increasing the reach of your content to a targeted audience and providing opportunities to build natural links to your content. Now the last question really is which social media platforms should you be focusing on? Well there's so many social media platforms out there so i wouldn't recommend going on every single one and sharing your content and it's important that you first identify where your customers hang out on and then from that you can see how they engage, What types of content do they post and engage with and then that will give you a better idea in terms of saying well this is a social media platform that i should be focusing on & there's plenty of ways to do that.
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