Now we're gonna Learn what is technical SEO which is becoming
more and more prevalent in 2020. Why well firstly because Google has big
ambitions of being able to serve up content as fast as possible on mobile so we need to make things easier for them.
1) Speed Optimization
Let's talk about speed optimization first
index which means that the result you would get for searching on your
site on your phone is also the one that's served up on desktop so
basically you need to be fast, if you have a fast site you don't
necessarily get a bonus but if you have a slow site you're gonna get
filtered in the mobile first index here's the tricks of making a website
fast:
1) Size your images before you upload them
2)
don't upload HD images to your site but use word and use WordPress to
shrink them down to smaller thumbnail sizes. Your website will still
load the full thing which takes forever
3) other than that reduce HTTP requests
4)
upgrade your hosts move to account like content delivery network
leverage caching minimize plugins and so forth or just
outsource.Outsourcing speed optimization is commoditized so it's very
cheap. I personally use WP speed fix.
2) Installing HTTPS
you should also install an SSL certificate and get HTTPS up on your site.
A recent study showed that over 90% of websites have HTTPS. You might
not have noticed this but chrome is showing a not secure marking for
sites without SSL. SSL is easy to install there's free versions and paid
versions and whether or not you think it's a significant ranking factor
who cares just do it it takes minutes to set up so why ignore it.
3) Managing number of pages indexed
You
also need to manage the number of pages you have indexed. Google gives
you a crawl budget which is a maximum number of pages they want to look
at based on your authority. If you waste it your main pages might get
ignored so make sure not to index stuff like author pages, search pages
categories Media and media files because this is a common issue that
both all-in-one and Yoast SEO are prone to messing up one wrong setting
and you could 10x the number of index pages on your site which almost
always results in a ranking drop. All this technical stuff is manageable with your
SEO plugins like yes turn one that is if they're behaving properly.
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